Medical Photography

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The relevance of medical photography

As they say, “a picture is worth a thousand words” and this is incredibly true with your marketing.  Using medical photography on your website and marketing gives you, your practice and your staff the unique opportunity to meet new patients in their personal environment, on their home computer or smartphone.

Your website and marketing is a reflection or extension of your physical business. It represents you, your team, and your mission. Your marketing should give your potential patients/clients the same feelings and emotions that they would have walking into your practice.

Potential patients/clients want to see who you are and what your office looks like before they book an appointment. Your brand, your philosophy, and your clinical style need to be conveyed in the first few seconds that a visitor spends on your website. Your website development team will take care of portraying your philosophy and branding, and to make this happen, you need to have real photographs.

A study carried out by the Neilson Group showed that users pay ‘close attention to photographs and other images that contain relevant information’. Users will, however, ignore certain images, particularly stock photographs, that are merely included as decorative artwork.

What you can do:

  • Make sure images you use aid or support textual
  • Avoid overuse of stock photos and meaningless

Every website is unique and should have plenty of space to accommodate personal pictures. Take some photographs of your office and your staff or, better still, hire a professional photographer to help you showcase your practice professionally.

medical photography
medical photography
medical photography
medical photography
medical photography

Your Chance To Stand Out

Medical photography makes maximum impact and show potential patients who you and your practice really are and what you stand for. Professional photography for your practice marketing really has a big role in your practice. This will give patients an idea of what it is like to be in the practice by just taking a glimpse on your photos.

Why Do I Need Medical Photography?

You likely have an “About Me” or “About Our Company” or “About Us” page on your website. And you certainly have a thumbnail image that you use for your social media profiles. Occasionally, you might be asked to be interviewed on a blog, or an article may be written referencing you. In each of these circumstances, you may want a medical photograph of yourself displayed. In a physically disconnected world, where many of your networks and connections are made online, it’s more important than ever for people to sense your authenticity and your personality.

But in the age of social media and the internet, it’s really important that you’ve got some good pictures of yourself.  There’s a reason that every social media profile asks for a picture if you are promoting yourself and your business, you need a good professional picture of you. Take some photographs of your office and your staff or, better still, hire a professional photographer to help you showcase your practice professionally.

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