The importance of a blog
In today’s online world, I now recommend that all of my medical clients seriously think about blogging. When it comes to blogging, the more…
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Identifying the core values for your medical practice
The best companies develop core values that impact their company culture, brand, and business strategies, making them unique. Too often, short-term planning clouds good…
Identifying your ideal patient for your medical practice
One of the cornerstones of any marketing campaign is knowing who your ‘ideal patient’ is. Many practices make the mistake of avoiding this stage…
How to attract the right patients to your medical practice
On average, you will lose between 15% to 20% of patients year on year, so it is a critical part of your marketing strategy…
Why it is critical to watch and learn from your online reviews
Do you know what your patients are saying about you behind your back? Do you know that your patients are talking about you online,…
How to set realistic and achievable medical marketing goals
Successful practices establish clear short-term and long-term goals before establishing detailed and incremental plans to achieve those goals. Without clear goals, progress and success…
Why it is critical to review your medical marketing strategy
It will take about six months of following your medical marketing strategy before you can look back and see what’s working and what isn’t…
Why creating the right first impression is critical for a medical practice
Interpersonal relations Believe it or not, medical marketing begins with interpersonal relations. I have seen many practices attempt to implement marketing strategies, only to…
