Category Archives: Online Marketing Blog

What You Need to Know About Online Videos & SEO: how does it work?

What You Need to Know About Online Videos & SEO: how does it work?

Undoubtedly, online videos are one of the main ingredients in any inbound marketing campaign yet many health industry professionals avoid utilizing videos for lack of SEO skills. Others believe outlets such as YouTube are over-saturated and offer less than enthusiastic results. Not true at all. Talk about a missed opportunity! In fact, YouTube is the… Continue Reading

5 Reasons Why You Need a Blog for Your Dental or Medical Website

5 Reasons Why You Need a Blog for Your Dental or Medical Website

Blogging is gaining more and more popularity and being used as a marketing strategy by many businesses. Businesses that have blogs usually have more visitors compared to ones that do not. A recent socialmedianews.com.au report shows that WordPress and Blogspot have more than 6 million users combined. Australians are growing in their interest of blogging.… Continue Reading

Website Copywriting – 4 reasons why you need professional help

Website Copywriting – 4 reasons why you need professional help

Effective web content demands time and skill. Not everyone can do it because it takes years of practice to master the craft. Even professionals who have taken writing courses struggle with creating compelling content for the web. So if you have a dental, medical or health care website, it pays to hire a professional copywriter… Continue Reading

Why You Need Images in Your Medical and Dental Blog Posts

Why You Need Images in Your Medical and Dental Blog Posts

Your blog is a very important extension of your dental or medical business.  Think of it as an additional service that you offer to your customers; if it doesn’t help to reassure, inform, or otherwise provide value to your customers it will reflect poorly on your business.  One thing that a great dental blog, medical… Continue Reading

8 Top LinkedIn Tips for Dental and Medical Practices

8 Top LinkedIn Tips for Dental and Medical Practices

LinkedIn is one of the top social networking sites, and the one with the highest business focus. It is an ideal platform for dental and medical practices to boost exposure among an educated, professional audience. As with all social media marketing, it requires effort to make it work for you. Here are our top 8… Continue Reading

Mobile Website Design For Health Medical and Dental : Latest Research

Mobile Website Design For Health Medical and Dental : Latest Research

Despite smartphone penetration in Australia doubling since 2011, with two thirds of the adult population now owning one, 60% of large advertisers do not have a mobile website design. Do you? The latest mobile website design research shows: 50% of people said that even if they like a business, they will use them less often if… Continue Reading

The Secret to Converting More Leads into Loyal Clients through Your Dental or Medical Website Design

The Secret to Converting More Leads into Loyal Clients through Your Dental or Medical Website Design

So what’s the secret to having a website design that converts more leads into dental or medical appointments? It’s not just about having an attractive landing page or live chat support. It’s not even about how good you are as a dental or medical practitioner. Your skills can help spur offline word-of-mouth marketing. But for… Continue Reading

Essential Guide to SEO or Pay Per Click

Essential Guide to SEO or Pay Per Click

You now may have your website looking great with fantastic content. The next step that you will probably be asking yourself is what do I need to do to market my website. This is sometimes known as defining a search engine marketing strategy (SEM). Companies often reach a point where they feel they must choose between search… Continue Reading