Category Archives: Online Marketing

Website Strategy – Avoiding the Costly Mistakes Others Make

Website Strategy – Avoiding the Costly Mistakes Others Make

When you plan a website for your medical, dental or health care business, there are four key questions you should first address. Without the information these questions provide, the site invariably doesn’t perform as you had hoped. It either : gets no visitors (traffic) or the visitors it gets don’t make contact with you. Either… Continue Reading

What You Need to Know About Online Videos & SEO: how does it work?

What You Need to Know About Online Videos & SEO: how does it work?

Undoubtedly, online videos are one of the main ingredients in any inbound marketing campaign yet many health industry professionals avoid utilizing videos for lack of SEO skills. Others believe outlets such as YouTube are over-saturated and offer less than enthusiastic results. Not true at all. Talk about a missed opportunity! In fact, YouTube is the… Continue Reading

5 Reasons Why You Need a Blog for Your Dental or Medical Website

5 Reasons Why You Need a Blog for Your Dental or Medical Website

Blogging is gaining more and more popularity and being used as a marketing strategy by many businesses. Businesses that have blogs usually have more visitors compared to ones that do not. A recent socialmedianews.com.au report shows that WordPress and Blogspot have more than 6 million users combined. Australians are growing in their interest of blogging.… Continue Reading

Website Copywriting – 4 reasons why you need professional help

Website Copywriting – 4 reasons why you need professional help

Effective web content demands time and skill. Not everyone can do it because it takes years of practice to master the craft. Even professionals who have taken writing courses struggle with creating compelling content for the web. So if you have a dental, medical or health care website, it pays to hire a professional copywriter… Continue Reading

Why You Need Images in Your Medical and Dental Blog Posts

Why You Need Images in Your Medical and Dental Blog Posts

Your blog is a very important extension of your dental or medical business.  Think of it as an additional service that you offer to your customers; if it doesn’t help to reassure, inform, or otherwise provide value to your customers it will reflect poorly on your business.  One thing that a great dental blog, medical… Continue Reading

Social media for dentists – do you really need it?

Social media for dentists – do you really need it?

There is a lot of talk about social media for dentists. Some dental practices are jumping on the social media bandwagon simply other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing using social media, but they’re just not sure yet what it is. The statistics about social media for dentists speak… Continue Reading

8 Top LinkedIn Tips for Dental and Medical Practices

8 Top LinkedIn Tips for Dental and Medical Practices

LinkedIn is one of the top social networking sites, and the one with the highest business focus. It is an ideal platform for dental and medical practices to boost exposure among an educated, professional audience. As with all social media marketing, it requires effort to make it work for you. Here are our top 8… Continue Reading